Financial Institution Website Redesign
Financial
Challenge
Redesign the outdated website of a century-old bank.
Approach
Created a fresh website using Rather than simply asking for donations, I told the story in a way that helped readers understand the dogs, the urgency, and exactly why their help mattered.
Result
Non-profit Rescue Fundraising Story
Animal Welfare
Challenge
A rescue needed urgent help for dogs in crisis.
Approach
Rather than simply asking for donations, I told the story in a way that helped readers understand the dogs, the urgency, and exactly why their help mattered.
Result
$6,000 raised in 13 hours.
$60,000 raised in two weeks.
Concept Project - Jewelry Brand Storytelling
Jewelry
Opportunity
An established jeweler offers custom design, but service-page copy can go beyond explaining what the business does and help customers understand why it matters.
Approach
An emotional storytelling section designed to introduce cherished family heirlooms reimagined in new settings as one part of a broader custom-jewelry service.
Concept
Keep the Story. Change the Setting.
