Digital Marketing Strategy and
Brand Storytelling
I can help you connect clearly and authentically with your audience

I analyze the whole picture. I identify what's working, what's missing, and create a practical plan built around your business, your customers, and your goals.
Educational articles, email campaigns, social media content, and brand stories, I turn your expertise into words people want to read.
Your website may not reflect the services, products, or vibe of your business. I help clarify your message, organize your content, and create copy that tells customers why they should choose you.
My career has taken me through industries where emotional connections are just as important as the product. Customers are trusting you with their money, a milestone, an heirloom, or animal they love. My background in banking, fine jewelry, and animal rescue helps me understand how emotions fuel decisions.
I spent more than two decades in fine jewelry as a Graduate Jeweler Gemologist, jewelry appraiser, estate buyer, diamond buyer, educational content writer, and sales associate.
Today, I work in marketing and communications for the financial services industry. I translate complicated financial information into engaging and discernible content.
For the last decade, I've volunteered in animal rescue as a foster, fundraiser, and a storyteller advocating for homeless animals.
My unusual experiences have taught me how to simplify complicated subjects to connect with audiences and tell the story behind the brand. I create marketing that feels human rather than manufactured.

Diamond and gemstone education, website content, antique and estate jewelry, appraisals, luxury retail

Financial literacy, product campaigns, email marketing, web design, executive communications, compliance terminology

Rescue storytelling, donor communications, fundraising campaigns, non-profit storytelling, public relations
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