Social Media Management
Social Media for Businesses and Non-profits
Deep understanding of the features, best practices, and audience behaviors on Facebook, Instagram, LinkedIn, TikTok, Threads, and Meta to create engaging posts using a strategic mix of creative storytelling, graphics, and videos while keeping with the brand’s voice and company goals.
- Manage and monitor company’s social media presence while creating content that is consistent with the brand’s voice, values, and aesthetics.
- Proficiency in analyzing social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
- Utilize SEO best practices to integrate with social media and enhance content visibility and engagement.
- Craft innovative ideas for posts and then creating visually appealing content using videos, photos, and graphics that resonates with audiences.
- Plan and schedule content across multiple platforms to coincide with bank initiatives, marketing campaigns, and community events.
- Collaborate with multiple departments like sales, credit, cybersecurity, fraud, and loans to create content that educates and engages target audiences.
- Listen and manage social media crises and negative feedback effectively.
Non-profit Donations
Non-profit Donations
Non-profit Donations
I volunteer for a rescue organization and use my personal social media accounts to raise donations and promote my foster dogs for adoption.
This post raised $6,000 in donations its first 13 hours and $60,000 at the end of 2 weeks.
Engaging Content
Non-profit Donations
Non-profit Donations
This post on my personal Facebook account had a 4.500 reach and a 1,062 post engagement helping my foster dog find a home. The pic, which I took, captured his personality.
Reels
Non-profit Donations
Reels
I created the Scam Sleuth series for 1st Summit Bank to educate customers about the latest scam. I wrote, filmed, and edited the reel using Splice.
Email, Newsletters, Content Writing
Wrote, edited, designed, and scheduled emails, newsletters. marketing campaign brochures, and ads for digital marketing campaigns. Also, created software user manuals, how-to guides, and trouble-shooting content for leading online shopping websites by translating complex technical information into concise, user-friendly text.
- Design and write visually appealing and content-rich emails via Constant Contact that align with company’s brand and marketing objectives.
- Analyzed campaign performance using email marketing software metrics deciphering key areas for improvement and optimization.
- Segmented email lists to target specific customer groups resulting in more personalized and effective communications.
- Created the company's quarterly employee awards ceremony videos using various audio/visual software, graphics, and an excessive amount of creativity.
- Maintained email marketing calendar, ensuring timely execution of campaigns in line with the overall marketing strategy.
- Curate, manage, edit, and schedule the company’s internal communications via the internal website as webmaster.
Email & Newsletters
Email & Newsletters
Email & Newsletters
Designed and executed targeted email marketing campaigns that resulted in a 35% open rate and a 10% increase in click-through rates.
Technical Writing
Email & Newsletters
Email & Newsletters
Creative and detail-oriented content writer specializing in retail shopping helping online users make informed purchases.
Copywriting
Email & Newsletters
Copywriting
Designing graphics, images, and layout, and writing copy for print, digital ads, brochures, and more.
Website Design
A web designer from the era when two websites were needed - one for desktop and one for mobile, I learned that coding expertise is a solid foundation for building searchable sites. However, my artistic nature embraces WordPress, Elementor, and other site builders as an efficient means to creating visually stunning sites.
- Spearheaded all phases of the development and launch of company’s two WordPress websites managing the project from concept to deployment.
- Conducted comprehensive market research to identify and integrate the latest web technologies and design trends, resulting in a modern, responsive, and accessible website.
- Oversaw the creative direction of all graphics and pictures, from conceptualization to execution, ensuring brand consistency and visual appeal. Utilized Adobe Creative Suite to design custom graphics and optimized website images for speed and SEO.
- Continuously monitor website performance using analytics to make data-drive enhancements to content and graphics.
Using SEO best practices for content, and creating all graphics using Adobe Creative software resulted in enhancing online presence and user engagement by 50%.
